Shopagon, LLC

MADISON, WI · Founded 2016 · Software · Still private

Computer vision and machine learning algorithms for parsing clothing style, recognizing visual features, and predicting shopper preferences to power search and recommendation systems for online clothi

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Updated

Sector
Software
Headquarters
MADISON, WI
Founded
2016
Latest Form D
$400K, Dec 2017
Total capital
$625K
Federal grants
$225K
1 award · 2016
Rank in peer group#43 of 86
Private capital raised
$400K
1 Form D · last Dec 2017
106 months since last filing
Federal contracts
None on recordNo federal contract awards found.
Granted patents
None on recordNo USPTO grants. Applications publish after 18 months.

Capital timeline

20162017FEDERAL ↑EQUITY ↓Cumulative $625K$225K1st Form D$400K
20162017FEDERAL ↑EQUITY ↓Cumulative $625K$225K1st Form D$400K

Latest events

  • Private capital raisedForm D · SEC · 1st filing$400K
  • Federal grantNSF · Phase I · SBIR Phase I: Personalizing Online Clothing Shopping$225K

Node area is scaled to amount. Form D reports securities sold, which can differ from an announced round; filings are numbered in the order they were made.

Federal first

12months

from Shopagon, LLC’s first federal award to its first private round.

First federal award · Dec 2016
NSF · $225K
First Form D · Dec 2017
$400K · 1st Form D
Awards before first raise
1 award

An association in public records, not a cause or a prediction.

Standing among 86 peers

Line = median

Software

  • Federal grants#43 · top 50%

Cumulative measures favor older companies. Rankings describe position today, not outcome. Below the median, ranks show as a band rather than a number.

Founders and team

Researcher links verified by same-company patents and grants
  • Tamara L. BergResearcherExecutive Officer, DirectorLinked by $225K in grants as PI
  • Alexander C. BergExecutive Officer, DirectorNamed in SEC Form D filings

What it has protected

No granted patents are on record.

USPTO usually publishes applications 18 months after filing, so recent applications may not be visible yet. Patents assigned under a different entity name won’t match.

Checked: USPTO granted patents and published applications · Oct 23, 2026

  • SkywriterRX, Inc.Similar federal contract value in Software · null in contracts
  • Ello, PBCSimilar federal contract value in Software · null in contracts
  • VIAT SERVICES LLCSimilar federal contract value in Software · null in contracts
  • EdgeRunner AI, Inc.Similar federal contract value in Software · null in contracts
  • ShotTracker Inc.Similar federal contract value in Software · null in contracts
  • Aoro Inc.Similar federal contract value in Software · null in contracts

Sources

Federal grants from SBIR/STTR, NIH, NSF and DoD records. Federal contracts from USAspending.gov. Private capital from SEC Form D. Patents from USPTO. Publications from OpenAlex. Regulatory activity from the Federal Register. Press matched on company name.

How to read this page

Figures show associations in public records, not causes or predictions. Nothing here is investment advice. An em-dash means no record was found under this company's name, not that none exists.

Data freshness

SEC Form D filings through . SBIR and STTR awards through .