Hooklogic, Inc.
NEW YORK, NY · Founded 2011 · CIK 0001529686 · Software
Advertising analytics platform that measures and optimizes direct-to-consumer brand performance in the first 3-6 seconds of video ads
hooklogic.co →- Grants
- —
- No SBIR or STTR on record
- Sector median: 0
- Raised
- $24M
- 2 Form D · Sep 2013
- 157 months since last filing
- Contracts
- —
- No federal contracts on record
- Patents
- 1
- 0 granted · 1 pending
- Sector median: 0
Capital Timeline
Federal ↑Equity ↓2011201220132014
| Date | Event | Source | Amount |
|---|---|---|---|
| Private capital raised | Form D · SEC | $9,499,999 | |
| Private capital raised | Form D · SEC | $14,300,008 |
Form D · SEC
Peer position
| # | Company | Contracts | Disclosed equity |
|---|---|---|---|
| 920 | Scrawl Inc. | — | $964K |
| 921 | Sight Machine, Inc. | — | $68M |
| 922 | Rad Snack Trade, LLC | — | $40K |
| 923 | Hooklogic, Inc. | — | $24M |
| 924 | Unchained Entertainment, LLC | — | $14M |
| 925 | GRAVITY JACK, INC. | — | $1.5M |
| 926 | Liquid Health Labs, Inc. | — | $200K |
Ranked on federal contract value rather than capital raised. The equity column is the comparison worth making — companies at the same procurement position often sit at very different points in their funding history.
Founders & Team
- Michael BarrettDirector
- Scott FriendDirector
- Kevin HermidaDirector · Promoter
- Jonathan OpdykeDirector · Executive Officer · Promoter
- Deepak SindwaniDirector · Promoter
- Vardaan VasishtDirector · Executive Officer · Promoter
Patents
- Cooperative Offering Methods And Systemsapplication